How to sell summer culture?
Table of contents
1）Introduction
2）Boutique hanging racks: the "T stage supermodel" of summer fashion
3）Outfit display hanger: lazy people's savior, dressing genius
4）Swimming supplies display: Turn your store into a "water park"
5）Hat stand display: The finishing touch for summer style
6）Summer display "cocktail" recipe
7）Soul-searching (Q&A)
8）Sintop Value
Parisians can finally swim in the Seine! This news is hotter than baguettes, and it has made the whole of Europe "surf". In this summer when even the Eiffel Tower wants to dive, how can your store be content with mediocrity? Quickly invite our four "summer display groups": boutique hanging racks (boutique hangers), outfit display hangers (suit display racks), Swimming supplies display (swimming supplies display racks) and hat stand display (hat display racks). They are not ordinary display tools, but magic props that can help you turn your store into a "summer resort"!
1. boutique hanging racks: the "T stage supermodel" of summer fashion
When the heat wave hits, even the pigeons in Paris want to change into cool clothes, your boutique hanging racks should make a shining debut! These "Iron Men" of the fashion world can make every dress look like a Victoria's Secret show and every beach shirt look like a lazy St. Tropez.
The latest boutique hanging racks have all learned "summer stunts": some will automatically adjust the spacing according to the temperature in the store (to prevent clothes from "sweating" and sticking together), some can change color according to the light (coral pink in the morning, mint green in the evening), and there are even styles with breezes - gently blowing the hem of the clothes, so that customers can feel the cool breeze of the Mediterranean. In this season when even the air is hot, boutique hanging racks are the "mobile air conditioners" in the store, so that every piece of clothing has its own cool background music!
Tips: Arrange boutique hanging racks in a wave shape to make your summer clothes "flow" like the Seine!
2. outfit display hanger: lazy people's savior, dressing genius
What is the most painful thing in summer? It's not the high temperature, but standing in front of the closet without knowing what to wear! At this time, the outfit display hanger is like a caring French butler, who has already thought of the whole outfit for you.
Imagine: on the left is a set of "Breakfast on the Seine" (floral dress + straw bag + sunglasses), on the right is a "dating set for an outdoor cafe" (linen shirt + white shorts + braided belt), and in the middle is a "midnight boat party combination" (sequin top + high-waisted shorts + shiny accessories). Such an outfit display hanger is simply a "summer angel" that saves people from choice difficulties!
The latest outfit display hanger also plays a "situational drama": scan the QR code to see the real effects of this outfit at various attractions in Paris. Customers no longer have to think about "whether this outfit is suitable for vacation", because the outfit display hanger has designed all the Instagram photos for them!
3. Swimming supplies display: Turn your store into a "water park"
Since the Seine River is open for swimming, how can your store not have some "wet temptation"? A well-designed Swimming supplies display can let customers smell the coconut scent of sunscreen before they leave the house.
The most playful Swimming supplies display are all imitating the scene of a resort: put the swimming goggles into a "spying" shape, let the float lean on the shelf like surfing, and fold the towels into a "sunbathing" look. One store even added "wave sound effects" and "sun spray" to the Swimming supplies display, so that customers can feel the holiday atmosphere as soon as they get close.
Remember: in this season when even the office dreams of becoming a swimming pool, the Swimming supplies display is the "wave pool" in your store!
4. hat stand display: The finishing touch for summer style
A good hat can turn a mediocre outfit into a "fashion blockbuster" in seconds. And a hat stand display that can "show off" can make your hat sales soar like a thermometer!
Modern hat stand display has become the "matchmaker in the hat world": the rotating base allows each hat to show its charm 360 degrees, and the smart light will adjust the color temperature according to the material of the hat (straw hats enjoy "sunbathing", baseball caps enjoy "neon lights"), and there are even AR try-on functions - customers can see the effect of wearing different hats as long as they stand in front of the mirror.
A store made a hat stand display into the shape of the "Eiffel Tower", and customers lined up to take photos and check in, and the sales of hats were more than coffee cups in Paris!
Summer display "cocktail" recipe
Now, let's mix these four "summer artifacts" into a display "cocktail" that will make you addicted:
1. Use boutique hanging racks to create the main tone of the "summer wardrobe"
2. Use outfit display hanger to prepare an attractive "dressing package"
3. Add Swimming supplies display to increase "cool bubbles"
4. Finally, use hat stand display to embellish the "summer style"
After shaking evenly, your store can be transformed into a "fashion buyer's store on the banks of the Seine", allowing customers to willingly pay for the "summer fantasy"!
Soul-searching (Q&A)
Q: My store is small, can I play with these displays?
A: Of course! Boutique hanging racks can stand against the wall, hat stand display can squat in the corner, outfit display hanger is space-saving like a coat rack, and Swimming supplies display can even be hung on the wall - small shops can also have a "big vacation"!
Q: Can these displays really increase sales?
A: Think about it, when customers feel the summer atmosphere in your store that is stronger than the Seine, they are not buying goods, but "vacation experience" - this is much more tempting than ordinary shopping!
Q: How to prevent summer displays from looking too messy?
A: Remember the principle of "less is more": let boutique hanging racks focus on refreshing colors, use outfit display hanger to tell each outfit story, Swimming supplies display to keep the theme unified, and hat stand display to add the finishing touch.
Q: Are these displays suitable for online live streaming sales?
A: Absolutely suitable! A well-arranged Swimming supplies display background, with hats on hat stand display appearing in turn, and then letting the anchor take clothes from boutique hanging racks to display - isn't this the most vivid "summer live broadcast room"?
Q: What should be done with these displays after summer?
A: Smart stores will turn boutique hanging racks into autumn clothing galleries, outfit display hangers into layered outfits, Swimming supplies display into sports equipment areas, and hat stand display will always be the highlight of the style - a good display is like French red wine, the older it gets, the better it tastes!
Sintop Value
At Sintop, we believe display fixtures are not just functional—they are storytellers. By customizing boutique hanging racks, outfit display hangers, swimming supplies display racks, and hat stand displays, we help retailers worldwide turn seasonal trends into immersive shopping experiences. Our innovative designs and space-saving solutions empower stores of any size to thrive creatively, turning every corner into a seasonal sensation. This is how we help you sell not just products, but experiences.
Contact information
Website: www.sintopfixtures.com
Wechat/WhatsApp: +86 15980885084
Email: elly@xm-sintop.com