Boost Sales in Heatwaves with Smart Display Solutions
Table of contents
1）Introduction
2） When customers become "Flash": New shopping postures during fire season
3） "Hot to Melt" but also environmentally friendly: The green revolution of display equipment
4） "Display psychology" under high temperature: let the products "speak" for themselves
5）Ultimate Survival Guide: When Fire Meets Retail
6）Sintop Value
Dear friends, Europe is really "hot" this year! Before the summer of 2025 officially begins, "old Europe" such as France and Germany have already entered the "barbecue mode" in advance, and wildfires are more eye-catching than the check-in spots of Internet celebrities. In this extreme weather where "five minutes out of the door, two hours of sweating", even the ice cream in the supermarket has begun to think about life - how can customers stay one more second in the heat wave? The answer lies in: display box for shop, floor display supermarket and retail shop shelving units, these three "anti-high temperature artifacts"!
When customers become "Flash": New shopping postures during fire season
Imagine that it is 40℃ outside, and there is a faint "barbecue aroma" (actually wildfire smoke) in the air. At this time, every customer entering the store is like "Flash" at 2x speed. The traditional sales model of "letting the goods lie quietly on the shelf and wait for the cards to be turned over" is simply playing a game of "see who will faint first" in this weather.
This is when the display box for shop comes on stage! These little cuties are like the "scheming boys" in the supermarket. With bright colors and just the right height, customers can see them at first sight without bending over. The owner of a supermarket in Greece told me: "Since putting six display boxes for shop at the checkout counter, the sales of chewing gum and sunscreen have doubled directly - customers just pick them up when they are queuing to check out, faster than matching with dating apps!"
And the floor display supermarket is a great solution to "stockpiling panic". When the news reports that fires block roads every day, consumers go to the supermarket as if they are preparing for the end of the world. At this time, using floor display supermarket to pile up "survival necessities" such as mineral water and canned food into a small mountain not only makes people feel at ease, but also stimulates customers' "squirrel stockpiling instinct".
As for the retail shop shelving units, they are like the Lego blocks of the retail world. Today you can arrange the sunscreen into the "Eiffel Tower", and tomorrow you can reorganize it into the shape of the "Berlin Wall". A convenience store manager in Spain said with a smile: "Our retail shop shelving units play Transformers every week, and customers say it's like visiting different stores!"
"Hot to Melt" but also environmentally friendly: The green revolution of display equipment
How strict are the environmental protection policies in Europe now? Even display racks are competing to see who has the smallest "carbon footprint"! But to be honest, the display box for shop made of recycled plastic is not only not inferior in appearance, but is more popular with young people because of its "environmental personality". A brand told me: "Our display box for shop is printed with the slogan 'I used to be a mineral water bottle', and it became an Instagram check-in point!"
The floor display supermarket is not to be outdone, and has begun to "gain weight" one after another - not by eating fat, but by using recycled metal as the base. It is as stable as a rock and can withstand the "crazy shopping" of customers, and can be labeled as a "green product" with confidence. A German supermarket manager proudly said: "After our floor display supermarket retires, 85% of the materials can be recycled, which is more environmentally friendly than the retirement life of some stars!"
As for retail shop shelving units, the most fashionable design now is the "modular breakup" design. Just like a relationship can be amicably parted, these display racks can be disassembled and reassembled at any time. An Italian designer said: "Our retail shop shelving units use a snap-on connection, without a single screw, and are easier to disassemble and assemble than Lego. Even the hamsters in the store can help assemble!" (Of course, the last sentence is a joke)
"Display psychology" under high temperature: let the products "speak" for themselves
In this "hot to doubt life" weather, customers' shopping patience melts faster than ice cream. At this time, you need to let the products "speak" for themselves - use display equipment to tell a good story!
Designing the display box for shop into a "first aid kit" shape, filling it with sunscreen, cooling spray and energy drinks, and adding a slogan of "high temperature survival kit", sales will immediately take off. The owner of a pharmacy in Paris said: "Our display box for shop is now more effective than medicine. Customers go straight to this 'life supply station' as soon as they enter the door!"
And the floor display supermarket should play the role of "road sign". On days when heat waves hit, make the promotional information more eye-catching than the oasis in the desert. A Spanish supermarket manager shared: "We painted the floor display supermarket mint green. From a distance, it looks like a cool oasis, and customers will walk over involuntarily."
As for the retail shop shelving units, it is now popular to play "high scheming". Placing best-selling products in the "golden sight zone" (a position where you don't need to bend down or tiptoe) is like sending a thoughtful message to tired customers saying "Look here is the most labor-saving". A clerk at a convenience store in Milan said with a smile: "After adjusting the height of the retail shop shelving units, even an 80-year-old grandmother doesn't need our help to pick up the goods!"
Ultimate Survival Guide: When Fire Meets Retail
Finally, here is a retail survival kit under the "barbecue mode":
1. display box for shop should be more popular: cash register, entrance, corner... so that customers can "steal" wherever they go
2. floor display supermarket should be as stable as a mountain: it should be able to withstand the "crazy shopping" of customers and facilitate the staff to adjust the position at any time
3. retail shop shelving units should be able to "perform magic": put sunscreen in the morning and turn it into a mineral water area in the afternoon
Remember, in this "large barbecue scene" in Europe, the more flexible your display equipment is, the more "heat-resistant" your business will be. After all, even Italian ice cream knows to move to a more conspicuous position, how can your products lose to a cone?
So, check whether your display box for shop is eye-catching enough, floor display supermarket is flexible enough, and retail shop shelving units are varied enough. After all, in this "hot to the point of boiling" season, only products that can "talk" can make customers willingly take out their wallets - even if it's as hot as an oven outside!
Sintop Value
At Sintop, we specialize in innovative display solutions designed for extreme environments. Our customized display boxes, modular shelving units, and floor display racks help stores adapt to high-demand conditions, enhance visibility, and improve sales performance. With flexible designs and sustainable materials, we empower retailers to create dynamic, efficient, and eco-conscious displays that captivate customers even in the hottest conditions.
Contact information
Website: www.sintopfixtures.com
Wechat/WhatsApp: +86 15980885084
Email: elly@xm-sintop.com