What kind of sales method is this?
What kind of sales method is this?
Table of contents
1）Introduction
2）Chapter 1: Makeup counter display——your "first impression management master"
3）Chapter 2: Retail cosmetics display——the "atmosphere team leader" in the store
4）Chapter 3: The "Sweet Strike" of the Golden Partner
5）Chapter 4: The "Death Minefield" of Beauty Display and Makeup counter display
6）Chapter 5: Play big fashion with a small budget
7）Practical Q&A
8）Conclusion: Make your beauty counter a "traffic leader"
9) Sintop Value
Dear beauty store owners, do you feel that your cosmetics counter is like a straight man who can't chat? The products are neatly displayed, but they always fail to attract customers' attention? Don't worry, today I will teach you how to turn Makeup counter display and Retail cosmetics display into the most "seductive" sales expert in the store!
Chapter 1: Makeup counter display——your "first impression management master"
1.1 "Little tricks" of counter display
- Height game: put the hot products in the golden sight zone of 1.2-1.5 meters
- Color temptation: arrange the eyeshadow palette with gradient colors to create visual pleasure
- Trial temptation: put trial packs in the lipstick area to make customers unable to help but "try"
1.2 Those design details that make customers unable to stop
The "makeup trial bar" we designed for a certain brand:
- Equipped with a ring fill light
- A makeup mirror every 30cm
- Hidden trash can
Result: The trial rate increased by 45%, and the sales increased by 30%
Chapter 2: Retail cosmetics display——the "atmosphere team leader" in the store
2.1 72 changes in thematic display
- Holiday limited: use red to create a special area for New Year's lucky makeup
- The same style as celebrities: set up a "idol makeup bag" display wall
- Seasonal focus: refreshing blues area in summer, warm milk tea area in winter
2.2 The secret to getting customers to take photos spontaneously
The recently popular "Rainbow Lipstick Wall":
- 200 lipsticks arranged by color
- Background wall designed in gradient colors
- Soft lights installed on the top
Effect: Become a check-in spot on Xiaohongshu, with daily average customer traffic doubled
Chapter 3: The "Sweet Strike" of the Golden Partner
3.1 The perfect CP combination of counter + display rack
- At the entrance: Retail cosmetics display creates a visual impact
- Along the aisle: Makeup counter display sets up trial points
- Next to the cashier: Mini display racks are placed for samples and accessories
3.2 The "Three-step Seduction Method" we designed for a chain store
1. Large makeup palette display racks at the door attract people to enter the store
2. Free makeup trial service is provided at the island counter
3. Portable packaging is displayed next to the cashier to promote impulse consumption
Results: 65% increase in performance in three months
Chapter 4: The "Death Minefield" of Beauty Display and Makeup counter display
4.1 The 5 most common pitfalls for novices
1. All products are squeezed together (customer: I have claustrophobia!)
2. The trial packs are dirty (Immediately discourage the exquisite girl)
3. The lighting is like an interrogation room (the foundation color is distorted)
4. The logo is unclear (Is this blush or eye shadow?)
5. The display is never changed (customer: It's the same old thing...)
4.2 Our "First Aid Plan"
- Fine-tune the display every Monday
- Clean the trial packs every day
- Update the theme area every month
- Change the focus display every season
Chapter 5: Play big fashion with a small budget
5.1 Low-cost transformation tips
- Make your own special background wall with PVC board
- Find retro mirrors in the second-hand market
- Transform lighting with LED strips purchased online
- DIY acrylic display stand
5.2 Creative ideas for multiple uses of one thing
An ordinary display stand can be transformed into a completely different display by:
- Changing the background paper
- Adjusting the light color
- Changing the display angle
Practical Q&A
Q: How to display the trial packs to make it most attractive?
A: It is recommended to arrange them according to the steps of use, such as: before makeup → foundation → setting makeup, and it is more convenient to try with a small mirror.
Q: How can small shops make use of limited space?
A: Choose a rotatable display rack or wall hanging storage to maximize the use of vertical space.
Q: How to prevent high-priced goods from being stolen?
A: Use empty boxes for display. Customers can pick up the goods from the counter after confirming the purchase. It is safe and does not affect the display effect.
Q: Does the online mall need physical display skills?
A: Of course! A good product picture is "online display". It is recommended to refer to the light and placement angle of the physical store.
Conclusion: Make your beauty counter a "traffic leader"
Remember, in this era of looking at faces, even cosmetics counters have to learn to "make up"! Through the carefully designed Makeup counter display and Retail cosmetics display, your store can completely become a "net celebrity check-in place" that makes customers can't help taking pictures, trying, and buying. Just like the community beauty store we transformed, now there are a group of young ladies lingering in front of the counter every day. So, don’t let your display continue to be “bare face”, it’s time to give it a “full face”!
Sintop Value
At Sintop, we specialize in innovative cosmetic display racks and makeup counter displays that not only enhance store aesthetics but also drive sales. Our designs focus on optimizing customer engagement and boosting sales through creative and functional displays. With flexible solutions, Sintop helps retailers create a compelling shopping experience while maintaining efficient use of space and resources.
Contact information
Website: www.sintopfixtures.com
Wechat/WhatsApp: +86 15980885084
Email: elly@xm-sintop.com